Hey, I’m Fifi...
but you can call me Fi
Business Coach & Mentor, Wing Woman & Cheerleader, Entrepreneur and Therapist in Training
Hey there!
I’m an entrepreneur, educator, speaker, business strategist, food lover and handstand enthusiast. I’m here to remind Therapists and Counsellors just how powerful they are and why they started this journey.
I’m on a mission to help you get paid for doing what you love, because the world desperately needs your unique gifts and talents (just take a quick look at the news).
Building a profitable, purposeful, and impactful business isn’t a stroke of luck – it’s a skill. It’s about learning to communicate your genius clearly and effectively to make the impact you’re destined for.
I work with Therapists and Counsellors to align their true genius with their leadership potential, using strategic business development, marketing expertise, and mindset mastery to create businesses that feel as good as they perform.
My Story...
After graduating with a degree in Psychology, I headed to South London and dove into the world of recruitment. I landed a gig in automotive recruitment and, 14 years later, I was still in the game. Despite climbing the ladder, getting pay raises, and working with some incredible car brands, it wasn’t enough.
So, I started a side hustle, creating websites for Counsellors, Therapists, and Mental Health charities. I also got hired for a part-time role as an Executive Coach, guiding senior leaders in start-up tech firms and global companies on emotional intelligence, productivity, confidence, ambition, communication, adaptability, and innovation.
I also teamed up with my mum, a Sex & Relationship Therapist*. We redefined her business, building her brand and diversifying the ways in which she could help more couples navigate their relationships.
Together, we created a course for Therapists wanting to work with couples, which we are proud to say is accredited by the NCPS (The Playbook: The Comprehensive Guide to Working with Couples*). We have also launched workshops, events, and a couples retreat in Spain.
My Story...
After graduating with a degree in Psychology, I headed to South London and dove into the world of recruitment. I landed a gig in automotive recruitment and, 14 years later, I was still in the game. Despite climbing the ladder, getting pay raises, and working with some incredible car brands, it wasn’t enough.
So, I started a side hustle, creating websites for Counsellors, Therapists, and Mental Health charities. I also got hired for a part-time role as an Executive Coach, guiding senior leaders in start-up tech firms and global companies on emotional intelligence, productivity, confidence, ambition, communication, adaptability, and innovation.
I also teamed up with my mum, a Sex & Relationship Therapist*. We redefined her business, building her brand and diversifying the ways in which she could help more couples navigate their relationships.
Together, we created a course for Therapists wanting to work with couples, which we are proud to say is accredited by the NCPS (The Playbook: The Comprehensive Guide to Working with Couples*). We have also launched workshops, events, and a couples retreat in Spain.
Oh, and not only that...
I have been studying to be a Therapist.
And in March 2024 I took the leap and went full time in my business helping Therapists and Counsellors.
Since then countless doors have opened up for me and I’ve been working with amazing clients.
I sometimes have to pinch myself cause I get to wake up everyday with a spring in my step because I am CHOOSING THIS LIFE!
Which is why I am so passionate about helping the helpers.
Fun Facts About Me
1
I am a Life Path Number 2 and my Human Design is Manifestor. If you know you know. If you don’t know what this means, research it, it’s fascinating.
2
I don’t believe in coincidences.
There is no such thing.
If it happened, it happened for a reason.
3
I am religiously spiritual and self-development obsessed. This includes writing daily gratitude, affirmations and setting intentions.
4
Despite reservations from family members as it was my first child I had a planned home water birth with my son with no gas and air.
Success Stories
“I would recommend 100% - Fi has the one thing coaching training can't teach you and that's a warm and engaging personality, coupled with her knowledge and her passion for what she does, all of this makes a amazing refreshing cocktail of coaching.”
Al from ‘Call me Al Counselling’
“Incredibly warm and engaging, Fifi teaches with passion and clarity which simultaneously empowered but also calmed me. Her knowledge and skills have literally left me brimming in self belief and a strong desire to be a leader.”
S. Thomson - Therapist